Yikes! Sounds like a public relations disaster for the hospital! Time to put your best person up front and apologize profusely, right?
Wow. “This is the first time I’m hearing about it.” Terrible. While I feel bad for the hospital communications person on duty Sunday afternoon, media scrutiny of Beyoncé and Jay-Z’s baby was a foreseeable problem and should have been better planned for.
If the story is even close to true, the top executive at the hospital should have spoken to the newspaper and expressed a personal apology—after apologizing to the parents, of course. And if the story is totally bogus, the hospital needs to deny it forcefully.
NEW YORK, Jan. 9, 2012 /PRNewswire-USNewswire/ — Lenox Hill Hospital Executive Director Frank Danza issued the following statement in response to inaccurate news media reports regarding the presence of the Carter family at the hospital:
“Lenox Hill Hospital and its staff were delighted to welcome the Carter family for the birth of their firstborn on Saturday evening, but we are troubled by the misinformation being circulated in some news media reports. The suggestion that the couple paid $1.3 million to rent an entire maternity floor is simply not true. The family is housed in an executive suite at the hospital and is being billed the standard rate for those accommodations. Our executive suites are available for any patient, including the food service and amenities provided to the Carter family.
“The family does have its own security detail on site. However, the hospital has been and continues to be in control of managing all security at the facility. We have made every effort to ensure minimal disruption to other families experiencing the births of their own children over the past three days. No security plan that we or the Carters’ security team put in place would have prevented or delayed families from gaining access to the Neonatal Intensive Care Unit (NICU), and to date, no families have complained to the hospital about being denied access to the NICU.“Lenox Hill Hospital takes patient privacy and safety very seriously. And while we congratulate the Carter family on the birth of their child, we value the loyalty of ALL of our patients and always strive to ensure a positive experience, knowing that the birth of a child is a wonderful moment producing memories that last a lifetime.”
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